Privacy policy

Privacy Policy

SharkNinja New Zealand Limited NZBN 9429046466167

Last updated: 27 May 2026 Version: 2.0

1. Introduction and Who We Are

SharkNinja New Zealand Limited (NZBN: 9429046466167) ("SharkNinja", "we", "us", "our") is committed to protecting your privacy and handling your personal information with transparency, care and respect.

This Privacy Policy is made in accordance with the Privacy Act 2020 (NZ) (the Privacy Act) and the Information Privacy Principles (IPPs) set out in section 22 of the Privacy Act, including IPP 3A which came into force on 1 May 2026.

SharkNinja New Zealand Limited is a subsidiary of JS Global Lifestyle Company Limited, a company headquartered in Hong Kong, which operates the SharkNinja business across the Asia Pacific region through its regional APAC operations based in Singapore.

2. What Personal Information We Collect

The kinds of personal information we collect and hold about you depends on the nature of your dealings with us and the circumstances of collection.  This includes whether we collect the information from you as a customer, supplier, contractor, job applicant or in some other capacity. 

For example, if you are a customer, we collect personal information that is necessary for a lawful purpose connected with our functions and activities. The types of personal information we may collect include:

a) Identity and Contact Information

• Full name, email address, phone number, and delivery/billing address

b) Payment and Financial Information

• Payment details processed securely through our third-party payment processors. We do not store full payment card numbers on our own systems.
• Transaction history and order records

c) Product Registration and Warranty Information

• Product model, serial number and purchase date provided at the time of product registration
• Warranty claims, repair records and product fault reports

d) Customer Service Information

• Communications with our customer service team, including via phone, email, live chat or social media
• Records of complaints, returns and exchanges

e) Marketing Preferences

• Your preferences for receiving marketing communications
• Survey responses and feedback you provide to us

f) Website and Digital Interaction Data

• Information collected through analytics tools and marketing tracking technologies when you visit our websites (see Section 9)
• Device type, browser type, IP address, pages visited and time spent on our platforms

If you deal with us in some other capacity, we may collect your name and contact details and any other information you choose to provide to us.

We only collect personal information that is necessary for a lawful purpose connected with our functions or activities, and only to the extent that the collection of that information is necessary for that purpose, in accordance with IPP 1 of the Privacy Act.

We will not collect sensitive information (such as health information or biometric data) unless required by law or with your express consent.

If you are or have been our employee, the handling of your personal information may be exempt from the Australian Privacy Principles if it is directly related to your current or former employment relationship with us.

3. How We Collect Personal Information

a) Collection Directly From You (IPP 2 & IPP 3)

Where practicable, we collect personal information directly from you — for example when you:

• Purchase a product or make an enquiry
• Register your product or create an account
• Contact our customer service team
• Subscribe to marketing communications
• Complete a survey or participate in a promotion
• Communicate with us in writing, electronically or by telephone

When we collect personal information directly from you, we will take reasonable steps to ensure you are aware of:

• The fact that the information is being collected and the purpose of collection
• The intended recipients of the information
• Whether collection is required by law or voluntary, and the consequences of not providing it
• Your right to access and correct your personal information

b) Collection From Third Parties (IPP 2 & IPP 3A)

In some circumstances we may collect personal information about you from third parties, including authorised retailers, payment processors, analytics providers and other service providers. Where we collect personal information about you from a source other than directly from you, we will take reasonable steps to ensure you are made aware of the information set out above, in accordance with IPP 3A of the Privacy Act (in force from 1 May 2026).

c) Collection Through Our Websites and Digital Platforms

We also collect certain information automatically when you interact with our websites or digital platforms, including through analytics tools and marketing tracking technologies (see Section 9).

Where it is lawful and practicable to do so, you may choose not to identify yourself when interacting with us. However, if you choose to do so, we may not be able to provide certain products or services or engage in other dealings with you.

4. Why We Collect and Use Your Personal Information

We collect, hold, use and disclose your personal information for a range of purposes including, in accordance with IPP 1 of the Privacy Act:

Purpose	Examples
Processing orders and delivering products	Fulfilment, shipping, and delivery confirmation
Customer service and warranty support	Responding to enquiries, managing warranty claims and repairs
Product registration	Linking a customer’s product to their account for warranty and support
Marketing communications	Sending customers product updates, promotions and offers (with consent, or as otherwise permitted by law)
Improving our products and services	Analysing usage trends, conducting research and product development
Legal and compliance obligations	Complying with applicable New Zealand laws, regulations and court orders
Fraud prevention and security	Detecting and preventing fraudulent transactions or system misuse
Product safety	Coordinating recalls or safety notices
Managing relationships	Communications with suppliers and contractors
Recruitment	Considering job applicants for current and future employment

We will not use or disclose your personal information for purposes other than those for which it was collected, unless you have consented or an exception under the Privacy Act applies, in accordance with IPP 10 and IPP 11.

5. Disclosure of Personal Information to Third Parties

In conducting our business, we may disclose your personal information to third parties.  These third parties may include, where appropriate:

a) Service Providers We engage trusted third-party service providers to assist us in operating our business. These currently include:

Provider	Category	Purpose
Shopify	Payment processing	Secure processing of customer payments
Afterpay	Payment processing	Buy now, pay later payment processing
PayPal	Payment processing	Secure processing of customer payments
Zip	Payment processing	Buy now, pay later payment processing
Google Pay	Payment processing	Secure processing of customer payments
Microsoft Azure	Cloud hosting and infrastructure	Secure storage and processing of business data
Microsoft 365	Productivity and collaboration	Business operations and internal communications
Dropbox	Secondary cloud storage	Document storage and management
Klaviyo	Marketing and CRM platform	Customer communications, email and SMS marketing
Google Analytics	Analytics	Website performance analysis
Meta	Analytics and advertising	Website performance analysis and targeted advertising
TikTok	Analytics and advertising	Website performance analysis and targeted advertising

In addition to the above, we use other standard marketing-related tracking technologies on our website and platforms to assist with marketing performance measurement and campaign attribution.

Third-party service providers handle your personal information in accordance with their respective privacy policies.  Please refer to the privacy policies of the above service providers to find out more about how they handle personal information.

b) SharkNinja Group Companies We may share your personal information with other entities within the SharkNinja APAC and related group companies, for the purposes described in Section 4.

c) Regulatory and Law Enforcement Authorities We may disclose your personal information to government agencies, law enforcement, or regulatory bodies where required or authorised by New Zealand law.

d) Business Transfers In the event of a merger, acquisition, restructure or sale of all or part of our business, your personal information may be transferred or disclosed to a successor entity to facilitate the sale or other disposition of the business.

We do not sell, rent or trade your personal information to any third party for their own marketing purposes.

6. Overseas Disclosure of Personal Information

SharkNinja operates as a global business and your personal information may be disclosed to, or accessed by, recipients located outside New Zealand. In accordance with IPP 12 of the Privacy Act, we will only disclose your personal information to an overseas recipient where we believe on reasonable grounds that the overseas recipient is required to protect the information in a way that, overall, provides comparable privacy safeguards to those in the Privacy Act, or where another exception under IPP 12 applies.

Overseas recipients may include, but not limited:

• JS Global Lifestyle Company Limited — Hong Kong (our parent company and ultimate holding company)
• SharkNinja APAC — Singapore (our regional APAC headquarters)
• Microsoft — Data processed through Microsoft Azure and Microsoft 365 may be stored or processed in data centres in New Zealand, Australia, the United States, and other countries in which Microsoft operates
• Shopify — Data may be processed in Canada and the United States
• Anchanto — Data may be processed in Singapore
• Fusion — Data may be processed in Singapore
• Afterpay — Data may be processed in Australia and the United States
• PayPal — Data may be processed in the United States
• Zip — Data may be processed in Australia and the United States
• Dropbox — Data may be stored in the United States
• Klaviyo — Data may be processed in the United States
• Google (Analytics and Google Pay) — Data may be processed in the United States and other countries in which Google operates
• Meta — Data may be processed in the United States and other countries in which Meta operates
• TikTok — Data may be processed in the United States, Singapore and other countries in which TikTok operates

Please be aware that overseas countries may have privacy laws that differ from New Zealand's Privacy Act 2020. There may be some circumstances where we are unable to ensure that an overseas recipient is required to protect the information in a way that, overall, provides comparable privacy safeguards to those in the Privacy Act.  In those circumstances, you authorise the disclosure of your personal information to the overseas recipient in accordance with IPP12 (1)(a) and acknowledge that the overseas recipient may not be required to protect the information in a way that, overall, provides comparable safeguards to those under the Privacy Act. 

7. How We Hold Personal Information and Security of Your Personal Information

We generally hold personal information in computer systems, including computer systems operated for us by our service providers. We take the security of your personal information seriously. In accordance with IPP 5 of the Privacy Act, we implement such security measures that are reasonable in the circumstances to take to protect your personal information against loss, access, use, modification, or disclosure that is not authorised, and against other misuse.

Measures include:

• Encryption of data in transit and at rest
• SSL/TLS technology for all website and app transactions
• Firewall and network security controls
• Multi-factor authentication for system access
• Regular security assessments

• Access controls limiting personal information to authorised personnel on a need-to-know basis
• Staff privacy and data security training
• Contractual obligations imposed on all third-party service providers
• Internal privacy governance policies and procedures

While we take all reasonable steps to protect your personal information, no data transmission over the internet can be guaranteed to be completely secure. If you suspect any misuse or unauthorised access to your personal information, please contact our Privacy Officer immediately (see Section 15).

8. Data Retention

In accordance with IPP 9 of the Privacy Act, we will not retain personal information for longer than is required for the purpose for which it may lawfully be used. When your personal information is no longer required for any such purpose, we will take reasonable steps to securely destroy or permanently de-identify it.

If you would like further information about our data retention practices, please contact our Privacy Officer (see Section 15).

9. Analytics and Marketing Tracking Technologies

Our websites use analytics tools and standard marketing tracking technologies to help us understand how our platforms are used, measure the effectiveness of our marketing campaigns, and deliver relevant content and advertising.

The tools we currently use include, but are not limited to:

Tool	Provider	Purpose
Google Analytics	Google	Website traffic analysis and performance measurement
Meta Pixel	Meta	Marketing performance measurement and targeted advertising on Meta platforms
TikTok Pixel	TikTok	Marketing performance measurement and targeted advertising on TikTok
Other standard marketing tracking technologies	Various	Standard marketing attribution, campaign performance measurement and audience analysis

These tools may collect information such as your IP address, device type, browser type, pages visited, and interactions with our website. This information is used in aggregate or pseudonymous form to analyse trends and improve our services.

The specific analytics and marketing tracking tools we use may change from time to time as we adopt new technologies or discontinue existing ones. Where we introduce a tool that materially changes the nature or purpose of data collection, we will update this Privacy Policy accordingly. The use of industry-standard marketing tracking and analytics tools of a similar nature and purpose to those listed above does not constitute a material change to this Privacy Policy and may occur without separate notice.

You may be able to opt out of certain tracking and advertising through the privacy settings of the relevant platforms (Google, Meta, TikTok) or through your browser settings.

10. Children's Privacy

Our products, websites and marketing activities are not directed at children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take prompt steps to delete it. If you believe we may have collected information from or about a child, please contact our Privacy Officer (see Section 15).

11. Your Rights — Accessing and Correcting Your Personal Information

Under the Privacy Act 2020 (NZ), you have the following rights:

a) Access (IPP 6) You have the right to obtain confirmation of whether we hold personal information about you, and to access that information, subject to any withholding ground that may apply. You may request access by contacting our Privacy Officer (see Section 15). We will respond to your request within 20 working days as required by the Privacy Act. We may refuse access to the personal information requested in some circumstances permitted by the Act, and will advise you of the reason for any such refusal.

b) Correction (IPP 7) If you believe that personal information we hold about you is inaccurate, incomplete, out of date, or misleading, you may request that we correct it. We will take reasonable steps to correct the information within 20 working days. If we disagree with the requested correction, we will attach a notation to the information recording your requested correction.

c) Withdrawing Marketing Consent You may opt out of receiving marketing communications from us at any time by:

• Clicking the unsubscribe link in any marketing email
• Replying STOP to any SMS marketing message
• Contacting our Privacy Officer directly (see Section 15)

Withdrawing marketing consent will not affect your ability to receive service-related communications such as order confirmations, shipping updates or warranty notifications.

12. Automated Decision-Making

We disclose the following in relation to automated decision-making processes that use your personal information, consistent with the Privacy Commissioner's guidance on the application of the Privacy Act to automated and AI-based tools:

a) Product Recommendations Our website uses automated systems to suggest products that may be of interest to you based on your browsing history, purchase history, and on-site interactions. These recommendations do not have legal or otherwise significant effects on you.

b) Marketing Communications (Klaviyo) Our marketing platform, Klaviyo, uses automated logic to determine which marketing communications are sent to you, the timing of those communications, and the content presented to different customer segments, using your purchase history, email engagement history and marketing preferences.

c) Fraud Detection (Shopify) Our payment processor, Shopify, uses automated systems to assess transaction risk and identify potentially fraudulent activity. Flagged transactions may be declined automatically or referred to our team for human review before further action is taken.

No automated decision-making used by SharkNinja will produce legal or similarly significant effects on individuals without human review.

13. Privacy Breach Notification

SharkNinja is subject to the mandatory privacy breach notification obligations under sections 113–120 of the Privacy Act 2020 (NZ). Where a privacy breach has occurred or is reasonably believed to have occurred, and it is reasonable to believe the breach has caused or is likely to cause serious harm to any affected individual, we will:

1. Notify the Office of the Privacy Commissioner (OPC) as soon as practicable and within 72 hours of becoming aware of the breach
2. Notify affected individuals as soon as reasonably practicable

Our notification to affected individuals will describe the breach, the kinds of personal information involved, and the steps we recommend you take in response.

14. Complaints

We take privacy complaints seriously. If you believe that SharkNinja has breached the Information Privacy Principles or this Privacy Policy, we encourage you to follow the process below.

Step 1 — Lodge a complaint with SharkNinja

Please submit your complaint in writing to our Privacy Officer at privacy@sharkninja-apac.com. Please include:

• Your name and contact details
• A description of your concern
• Any relevant supporting information

We will acknowledge your complaint within 5 working days and aim to investigate and resolve it within 20 working days. If your complaint requires more time to investigate, we will notify you of the expected timeframe.

Step 2 — External complaint to the Office of the Privacy Commissioner

If you are not satisfied with our response, or if we have not responded within a reasonable time, you may lodge a complaint with the Office of the Privacy Commissioner (OPC):

• 🌐 Website: www.privacy.org.nz
• 📞 Phone: 0800 803 909
• 📬 Post: PO Box 10094, Wellington 6143

15. Contact Our Privacy Officer

Every agency in New Zealand is required to appoint a Privacy Officer under the Privacy Act 2020 (NZ). SharkNinja has appointed a Privacy Officer who is responsible for encouraging compliance with the Privacy Act, dealing with privacy-related requests and complaints, and liaising with the Office of the Privacy Commissioner where required.

For all privacy-related enquiries, access or correction requests, or complaints, please contact our Privacy Officer:

Privacy Officer — SharkNinja APAC

Email: privacy@sharkninja-apac.com

We aim to respond to all privacy enquiries within 5 working days.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal obligations or regulatory guidance. The updated policy will be published on our website with a revised "Last updated" date at the top of this page. Updates to this Privacy Policy take effect immediately upon publication.

We are not obliged to provide individual notice of every update to this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed of any changes. Your continued use of our products, services, or websites following any update constitutes your acknowledgement of the revised Privacy Policy.

Where a change materially affects how we handle your personal information — such as a new purpose for collection, a new category of third-party recipient, or a significant change to your rights — we will take reasonable steps to bring that change to your attention, which may include a prominent notice on our website or, where appropriate, direct notification by email.

Changes to the specific analytics, tracking or marketing technology tools we use, where those tools are of a similar nature and purpose to those already described in this Privacy Policy, do not constitute a material change and may be made without separate notice.

17. Definitions

Term	Meaning
Personal information	Information about an identifiable individual as defined in section 7 of the Privacy Act 2020 (NZ)
Agency	Has the meaning in section 7(1) of the Privacy Act 2020 (NZ)
IPPs	The Information Privacy Principles set out in section 22 of the Privacy Act 2020 (NZ)
OPC	The Office of the Privacy Commissioner of New Zealand
Privacy breach	Any unauthorised or accidental access to, or disclosure, alteration, loss or destruction of, personal information, or any action that prevents SharkNinja from accessing personal information on either a temporary or permanent basis

This Privacy Policy was prepared in accordance with the Privacy Act 2020 (NZ), the Information Privacy Principles (IPPs 1–13) and IPP 3A (in force from 1 May 2026). The policy is reviewed periodically to reflect any further amendments to New Zealand privacy law.

© SharkNinja New Zealand Limited. All rights reserved.